Clean Beauty, which literally means 'clean beauty', actually involves not only the search for natural and organic products, a topic increasingly important to consumers, but also a sustainable lifestyle, attentive to the environment and the reduction of waste.
Interest in cosmetics now involves the entire supply chain, from the selection of raw materials, to their processing, to the choice of packaging materials: the end consumer wants to be aware of everything concerning the product they will purchase.
To adhere to this new concept of cosmetics, a brand must free cosmetics from all non-clean ingredients, such as SLES, mineral oils, artificial fragrances, synthetic colorants, allergens, and anything considered unnecessary for the beauty and well-being of the skin. The focus is on the search for local raw materials that favor local companies or those in the fair trade circuit, on the use of plant-based, bio-fermented, natural or biotechnological ingredients, and on processes that reduce atmospheric emissions.
Interest in cosmetics now involves the entire supply chain, from the selection of raw materials, to their processing, to the choice of packaging materials: the end consumer wants to be aware of everything concerning the product they will purchase.
To adhere to this new concept of cosmetics, a brand must free cosmetics from all non-clean ingredients, such as SLES, mineral oils, artificial fragrances, synthetic colorants, allergens, and anything considered unnecessary for the beauty and well-being of the skin.
The focus is on the search for local raw materials that favor local companies or those in the fair trade circuit, on the use of plant-based, bio-fermented, natural or biotechnological ingredients, and on processes that reduce atmospheric emissions.
Interest in cosmetics now involves the entire supply chain, from the selection of raw materials, to their processing, to the choice of packaging materials: the end consumer wants to be aware of everything concerning the product they will purchase. To adhere to this new concept of cosmetics, a brand must free cosmetics from all non-clean ingredients, such as SLES, mineral oils, artificial fragrances, synthetic colorants, allergens, and anything considered unnecessary for the beauty and well-being of the skin. The focus is on the search for local raw materials that favor local companies or those in the fair trade circuit, on the use of plant-based, bio-fermented, natural or biotechnological ingredients, and on processes that reduce atmospheric emissions. -MORE VALUE TO COSMETICS -MORE RESPECT FOR THE ENVIRONMENT -MORE RESPECT FOR THE NEEDS OF CONSCIOUS CONSUMERS HELICARE COSMETICA FULLY EMBRACES THIS CONCEPT, MAKING THE PHILOSOPHY OF CLEAN BEAUTY ITS OWN